3 of the best digital advertising strategies for businesses looking to innovate

Three of the best online ads strategies for businesses looking to get creative include:

1. Geofencing advertising

Geofencing advertising is one of the best online advertising methods for companies looking to target competitors, top talent, high-value leads, and local shoppers. With geofencing, your business creates a virtual fence around a specific area, like a college campus, competitor location, or conference center.

When someone enters this fence, they get added to a remarketing audience.

Your company can then remarket to these users, which can help build their brand awareness, guide their next shopping trip, or influence who their company requests quotes or proposals from next quarter.

This Internet advertising strategy offers your business a new, innovative, and effective way to reach your target audience. That’s why it’s worth checking out, because it could help your company secure that next lead, move those customers away from competitors, or hire that passive candidate.

2. Amazon advertising

For ecommerce companies, Amazon is one of the best ways to advertise online — it’s also the third most popular ad platform, behind Google and Facebook. With Amazon Advertising, your business can promote your products and brand in Amazon search results, product pages, and more.

Even if your business doesn’t operate in the ecommerce sector, you can take advantage of Amazon ads. You can advertise on not only Amazon but also Amazon-owned sites, like IMDb, to build brand awareness.

With more than 50 percent of product searches starting on Amazon (instead of Google), it’s worth considering the potential positive impact of this Internet advertising strategy on your business and bottom line.

Need help getting started? WebFX is a trusted Amazon ad agency.

3. Influencer Advertising

Influencer marketing is another effective advertising strategy. In fact, influencer marketing offers an average ROI of $6.50 for every $1 invested. Companies of all sizes, from big brands to small startups, use influencer marketing to create brand awareness, build user trust, and generate sales.

Besides partnering with an influencer and having them promote your brand, products, or services on their dedicated channels, you can also integrate influencers into your advertising campaigns. Your ads, for example, can feature your influencer.

Brands, like The Hershey Company, have used this strategy with success.

The Hershey Company partnered with several influencers to promote its Hot Cocoa Kisses on YouTube. In addition to the influencers promoting the product on their channels, The Hershey Company also launched a paid ad campaign on YouTube, which advertised the influencers’ Hot Cocoa Kisses content.

The campaign was a massive success, generating the following results:

• 12 percent increase in purchase intent
• 551% increase in searches
• $9+ million in retail sales

Results like these are why influencer marketing is quickly becoming one of the best digital advertising strategies. Get ahead of the curve and start experimenting with influencer marketing and advertising in your business.